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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Setting up Goals in Google Analytics

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 
We are trying to get ourselves setup in Google Analytics and I'm having a hard time identifying which page to link to when setting up our Goals. We have two main goals: (1) to sell our online courses, (2) to get people to sign up for our newsletter.
 
The issue I'm having is that our courses are actually purchased through a separate website, our Learning Management System (DigitalChalk). A visitor will click a link on our website and be directed to our LMS. I thought it made the most sense to link to the "Purchase Complete" page on our LMS, but I believe the URL is different for each visitor.
 
I'm having a similar issue with our newsletter - we use a third party website (MailChimp) and thought the best page to "track" in terms of a goal would be the "Successful Sign-Up" page visitors should see once they've signed up for our newsletter. However, I also believe the URL may be different for each visitor. 
 
Can anyone shed some light on this for me / tell me if I'm heading in the right direction? Thanks!
2 Expert replyverified_user

Re: Setting up Goals in Google Analytics

Top Contributor
# 2
Top Contributor
Goals can use a partial URL match, so even though the URLs are different for each person, they probably share a part of it.
Mike Sullivan, Google Analytics Top Contributor
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Re: Setting up Goals in Google Analytics

Top Contributor
# 3
Top Contributor
Hi Whitney,

Can you please show us a few URLs you would like to use as your destination goals? You can check the page paths in the Behavior -> Site Content -> All Pages report. It is possible to set up different URLs as destination goals using regular expressions.

Arnold Majlath, Google Analytics Top Contributor
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Re: Setting up Goals in Google Analytics

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi Mike,

Thanks for this info. So even if each user is assigned a unique URL, Google should still be able to track each URL as a "goal completion?" When setting this up in Google Analytics, would I just include the portion or the URL that would be shared, i.e. https://absolutelearner.digitalchalk.com/dc/payment/receipt/0546 - I could use https://absolutelearner.digitalchalk.com/dc/payment/receipt as the URL?

Re: Setting up Goals in Google Analytics

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hi Arnold,

Thanks for the response. Here is an example URL we would use: https://absolutelearner.digitalchalk.com/dc/payment/receipt/0546. How would I set this up using regular expressions??

Re: Setting up Goals in Google Analytics

Top Contributor
# 6
Top Contributor
Hi Whitney,

If only the end of the URL is different you can select the "Begins with" option from the dropdown and put /dc/payment/receipt/ into the field. Let me know how you get on.

Arnold Majlath, Google Analytics Top Contributor
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Re: Setting up Goals in Google Analytics

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Hi Arnold,

I'm not sure if this would work since the site where visitors are actually making the payment is not on our website - it's on DigitalChalk's website. I believe in the method you suggested, I would be telling Google to look for /dc/payment/receipt on our own website when the action is actually occurring elsewhere. Please correct me if I'm wrong.

Re: Setting up Goals in Google Analytics

Top Contributor
# 8
Top Contributor
Do you have the same tracking code on DigitalChalk's website as on your main site?

Arnold Majlath, Google Analytics Top Contributor
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Re: Setting up Goals in Google Analytics

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭
Since DigitalChalk is a third-party website, I do not have the ability to adjust any of the HTML files or add a tracking code (I asked and they said they only support Google AdWords).