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Setting an event tracking goal in analytics

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# 1
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I am looking to track users for my application. The process flow is- User fills the form- receives a link in an email- by clicking link user is taken to an application, where the user clicks "activate" button and start using the app.  

I wish to track event about how many users clicked Activate option and their source. Is this possible ? how?

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Setting an event tracking goal in analytics

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# 2
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Hi Ravindra,

 

It's possible, but complicated and there are many ways to do it.  You can do this via CRM integration, custom campaigns, the measurement protocol  and or a combination of all of these.

Which one depends on your unique situation and the time lag for all of this.

 

Probably the easiest way would be to store a custom dimension that stores a unique identifier, pass this back into the email string, collect it and set it again upon activation and then do analysis based upon the custom dimensions. 

 

This is not the only way but is a way.

 

Best,

 

Theo Bennett

Analytics Evangelist at MoreVisibility | Contact Me
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