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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Segment - Non Purchasers

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello - 

 

I am looking for a way to segment all users who visited the site and did not make a purchase. I have tried making a segment with a condition of transactions per session = 0. This is not pulling the data I am looking for and is unfortunately way off. I would be pulling the data for the full year. 

 

Thanks,

Dan

1 Expert replyverified_user

Re: Segment - Non Purchasers

Top Contributor
# 2
Top Contributor
Hi Dan
I'm on mobile now so I can't check but I'm pretty sure there's a default segment for visits without a purchase. Can you check the default list of segments?

Re: Segment - Non Purchasers

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Dave,

Yes, it does but I am looking for just purchases and this includes sessions with goal completions.

Thanks!
Dan

Re: Segment - Non Purchasers

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Dear Dave;

 

I wanted to add a new segment for those who "didn't make a purchase" or "non-purchasers" but I couldn't find it among the default segments. Could you please tell me where it is exactly?

 

Thanks

Mary