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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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See % of Transactions That Use Coupons

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi

 

We are currently tracking the Coupons used with Enhanced e-Commerce in GA360, but cannot find a way of calculating what % of our transactions use a code. Does anyone know of a way we can use calculated metrics to find this?

 

Hoping to trend the share of transactions over time

 

Thanks!

Matt

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1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by topic author Matt D
December 2016

See % of Transactions That Use Coupons

Top Contributor
# 4
Top Contributor

DataStudio won't like it or, at any rate, won't calculate Smiley Sad

 

Adding a product-level custom metric for transactions that use a coupon would be a good start

VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan

View solution in original post

See % of Transactions That Use Coupons

Top Contributor
# 2
Top Contributor

Hi, if your coupons apply to your transactions, you can create a custom report with sessions, revenue and coupon as dimension

VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan

Re: See % of Transactions That Use Coupons

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks for the reply!

That sounds like it'd definitely work, however I'm not sure this would
allow me to graph the number using Google data studio. Is there a
calculated metric method that could work?

Thanks
Matt
Marked as Best Answer.
Solution
Accepted by topic author Matt D
December 2016

See % of Transactions That Use Coupons

Top Contributor
# 4
Top Contributor

DataStudio won't like it or, at any rate, won't calculate Smiley Sad

 

Adding a product-level custom metric for transactions that use a coupon would be a good start

VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan