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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Questionable Goal Completion Numbers On Direct Landing Page Report

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# 1
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I'm trying to better understand where the majority of my direct traffic is coming from and I experienced a strange phenomenon that I wanted to get some feedback on. When I look at a Source / Medium report and add Landing Page as a secondary dimension, a number of goal completions have the exact same number for pages (note below the 4 pages with 18 completions and 11 pages with 9 completions).

 

Any idea what's going on here?

 

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1 Expert replyverified_user

Questionable Goal Completion Numbers On Direct Landing Page Report

Top Contributor
# 2
Top Contributor

This is typical if you have a sampled report -- the sampling generates a lot of rows of equal value because that is the sample size. Shorten your time period to improve accuracy, and make sure it is set to Greater precision (just under the date at top-right).

Mike Sullivan, Google Analytics Top Contributor
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