Querying the API for Attribution
We're making a switch and will be using Google Analytics to attribute conversions. However, we need to do this in real time in order to pass that information into our CRM and other systems.
I'm assuming there's a need to have a proper authentication in order to query the API in real time. Further, that we should not use an individual's Google account (in previous companies I've worked for, we've done that and it becomes a nightmare when that person leaves) We have a email@example.com account. Would that be the appropriate email account for our system to use for authentication as it queries the API upon conversion?