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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Product List Name (not set) problem

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

When I go to:

 

 

Conversions > Ecommerce > Product Performance

 

Then apply a secondary dimension of Product List name, to get an idea of what lists are driving most sales of particular product.

 

I get some data back, however, very often a large chunk of the sales (~70%) are from a Product List Name of: (not set)

 

Initially, I thought this might be users that are landing straight on the product page and buying, but it seems like a very high % for it to be that.

 

Any ideas what else could it be? Could it be a bad tracking integration?

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Re: Product List Name (not set) problem

Top Contributor
# 2
Top Contributor
Hi Sam - yes the users who in some further sessions have no exposures with product lists will have it as (not set).

In any case it would be good to do a complete process on staging if possible to determine if the implementation has or has no issues with attributing a sales to a product list.

Kind regards,
Zorin
Web analyst @ escapestudio.net