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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Pardot form tracking

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi I have a Pardot form on my website added via iFrame. I wanted to set up Google Analytics event tracking for this form (to track form submissions), but encountered the following issue:

 

I’ve added Google Analytics event tracker to Pardot Form's "thank you code" and since then all forms submitted on the website are associated with direct/(none) source and medium in Google Analytics.

 

I have tried cross domain tracking and I have added domain "go.pardot" to Referral Exclusion, but it didn’t work.

 

Does anybody have any thoughts on how to set up Pardot form submission tracking in Google Analytics correctly?

 

Thank you!

1 Expert replyverified_user

Pardot form tracking

Rising Star
# 2
Rising Star

This is a common problem - not sure why Pardot doesn't make this easier to find.  You need to use the Google Analytics Connector in Pardot.  See http://help.pardot.com/customer/portal/articles/2128527-google-analytics-connector-overview

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Director of Marketing | Nehmedia | Partner Profile