AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Analytics
3.9K members online now
3.9K members online now
Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
Guide Me
star_border
Reply

Paid referrals - what should the medium be?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We have paid for links on various websites. They are part of 'enhanced profiles' for our organisation. The question is, when using UTM tracking, I assume the correct medium is referral rather than anything else, as they aren't banner ads or CPC for example?

 

 

1 Expert replyverified_user

Re: Paid referrals - what should the medium be?

Top Contributor
# 2
Top Contributor
Hi Jonathan,

that's completely up to you what medium seems to be the most appropriate. You may also choose a new medium designation like 'links' to distinguish them from ordinary, natural links.

Christoph