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Paid referrals - what should the medium be?

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# 1
Visitor ✭ ✭ ✭

We have paid for links on various websites. They are part of 'enhanced profiles' for our organisation. The question is, when using UTM tracking, I assume the correct medium is referral rather than anything else, as they aren't banner ads or CPC for example?



1 Expert replyverified_user

Re: Paid referrals - what should the medium be?

Top Contributor
# 2
Top Contributor
Hi Jonathan,

that's completely up to you what medium seems to be the most appropriate. You may also choose a new medium designation like 'links' to distinguish them from ordinary, natural links.