Analytics
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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Paid campaigns not being tracked in Analytics

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Having set up a number of paid advertising campaigns on social media, and tracking the campaigns with custom links that have the utm_campaign, utm_source and utm_medium set. We did a number of test purchases, but they did not get tracked in Google Analytics?

 

Please advise? 

 

 

Re: Paid campaigns not being tracked in Analytics

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
Hi there,

Could you provide me with the website URL?

There might be a chance that your parameters get lost because of a third party payment domain that is involved. That means your test purchase are probably measured under "direct" if cross-domain tracking is not correctly set up.

Paul

Re: Paid campaigns not being tracked in Analytics

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Paul,

Thanks for the reply: As requested here's the URL http://www.kitchenways.co.uk/

That was my first thought that it may have been measured under "direct".

Any further help will be much appreciated.

Thank You

Re: Paid campaigns not being tracked in Analytics

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭
Hi,

I just checked your implementation. Until the payment gate I couldn't find any issues.

This is my recommendation.

- Build a segment on your paid media advertising campaign
- Apply the segment and look at your content reports
- Do you see pageviews on the pages earlier in the (shopify) funnel; exception thank you page or where does it go wrong?
- By doing this you can identify (debug) the area of where things go wrong

Contact your tech guy or shopify and tell them the issue. They probably have dealt with it in the past.
Please see also:
http://www.analytics-ninja.com/blog/2013/12/shopify-google-analytics-integration.html
(there were issues in the past)

Further help:
https://developers.google.com/analytics/devguides/collection/analyticsjs/linker
(implementation via Google Analytics)

https://support.google.com/tagmanager/answer/6106951?hl=en
(implementation via GTM, maybe not possible for Shopify)

I hope this helps you a bit in the right direction.

Best,
Paul