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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Organic Search traffic driving to checkout/cart page

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All and Happy Holidays!

 

One of our business users asked a good question.  "How can we find out what Natural Search term is driving traffic to our shopping cart page? (checkout/cart)".  Apparently Organic Search traffic is landing on the checkout/cart page. Low volume, about 300 sessions per month. but those sessions are actually converting well so we would like to find out what term is driving that traffic. 

 

Normally shopping carts are not crawled by Google and other search engines, correct?

 

I've looked into GA Landing Pages reports and for the Keyword but am running into the usual "Not Provided" scenario.

Any ideas?  

Thanks in advance!

Re: Organic Search traffic driving to checkout/cart page

A T
Participant ✭ ✭ ✭
# 2
A T
Participant ✭ ✭ ✭

On 18th October 2011, Google announced some big news for website owners. Going forward, when a search is made on a secure Google webpage and the result clicked, the search term would no longer be passed to the destination website. Instead, these visits would simply be grouped together in Google Analytics under the keyword "(not provided)".

http://www.notprovidedcount.com/what-is-not-provided/


Method 4: Use Webmaster Tools:
https://blog.kissmetrics.com/unlock-keyword-not-provided/

Organic Search traffic driving to checkout/cart page

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Rey,

 

This may be a bit late, I'm sure you figured it out by now but you can look at query data in Google Search Console. Just set a filter for the URL and click on 'queries' - it should provide you with query information. 

Organic Search traffic driving to checkout/cart page

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Just a note on this, it's probably that sessions are timing out as opposed to them landing on the checkout page! Just checking this for myself and found the below info:

https://www.rocketclicks.com/client-education/session-timeout-landing-page-issues/