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Number of assisted conversions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi! I found the number of assisted conversion of email marketing under Conversion - Multi-channel funnel - assisted conversion.


on the upper side of the screen, assisted conversions are 27, on the contrary, it is 45 when I sum up every assisted conversion of all 8 newsletters.  

 Where did this discrepancy come?


conversion rate.PNG

1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Emily P
December 2016

Number of assisted conversions

Top Contributor
# 2
Top Contributor

Hi @Emily P - these numbers should not be summed up. The assisted conversion says: how many conversion paths contained this channel (dimension to be more specific). So in case a user purchase path consists of:

newsletter1104 / email > newsletter 1125 > purchase


This would be presented in your report as:

Assisted conversions 1


newsletter1104 / email > assisted conversion 1

newsletter1125 / email > assisted conversion 1


Hope it helps!


Kind regards,



Web analyst @

Number of assisted conversions

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you very much!!!!!