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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Number of assisted conversions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi! I found the number of assisted conversion of email marketing under Conversion - Multi-channel funnel - assisted conversion.

 

on the upper side of the screen, assisted conversions are 27, on the contrary, it is 45 when I sum up every assisted conversion of all 8 newsletters.  

 Where did this discrepancy come?

 

conversion rate.PNG

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by topic author Emily P
December 2016

Number of assisted conversions

Top Contributor
# 2
Top Contributor

Hi @Emily P - these numbers should not be summed up. The assisted conversion says: how many conversion paths contained this channel (dimension to be more specific). So in case a user purchase path consists of:

newsletter1104 / email > newsletter 1125 > purchase

 

This would be presented in your report as:

Assisted conversions 1

 

newsletter1104 / email > assisted conversion 1

newsletter1125 / email > assisted conversion 1

 

Hope it helps!

 

Kind regards,

Zorin

 

Web analyst @ escapestudio.net

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Emily P
December 2016

Number of assisted conversions

Top Contributor
# 2
Top Contributor

Hi @Emily P - these numbers should not be summed up. The assisted conversion says: how many conversion paths contained this channel (dimension to be more specific). So in case a user purchase path consists of:

newsletter1104 / email > newsletter 1125 > purchase

 

This would be presented in your report as:

Assisted conversions 1

 

newsletter1104 / email > assisted conversion 1

newsletter1125 / email > assisted conversion 1

 

Hope it helps!

 

Kind regards,

Zorin

 

Web analyst @ escapestudio.net

Number of assisted conversions

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you very much!!!!!