AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Analytics
4.3K members online now
4.3K members online now
Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
Guide Me
star_border
Reply

Non-Gmail Email Assisted Conversions

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Two part question:

a) When the medium is email, is an assist attributed to the email when the email is opened at all, or only when a user clicks through the email, but doesn't purchase at that time?
(e.g. User opens email, clicks link, decides not to buy, comes back later and buys = assist. -or- User opens email, closes email, comes back later and buys = assist?)

b) If the answer to part a) is that the user only has to open the email, how does Google know this information if a user is using a non-Gmail email? 

 

If the answer to part a) is that the user has to click a link in the email, then is it not true that reasonable assists (such as someone seeing an email, opening it, and then doing a direct search) are not being tracked?

 

Thanks! 

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Jules H
December 2015

Re: Non-Gmail Email Assisted Conversions

Follower ✭ ✭ ☆
# 2
Follower ✭ ✭ ☆
Good Afternoon Jules,

To answer your question, It would be the later. Google can only collect that data when a user clicks through the email, but doesn't purchase at that time.

Hope that solves your question.

Thanks

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Jules H
December 2015

Re: Non-Gmail Email Assisted Conversions

Follower ✭ ✭ ☆
# 2
Follower ✭ ✭ ☆
Good Afternoon Jules,

To answer your question, It would be the later. Google can only collect that data when a user clicks through the email, but doesn't purchase at that time.

Hope that solves your question.

Thanks

Re: Non-Gmail Email Assisted Conversions

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Certainly does. Thank you!