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Analytics
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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Negative revenue in analytics

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi all!

 

Does somebody have experience with negative revenue in analytics? For one of our clients I noticed that Google Analytics is reporting negative revenue. The amount is around 30 K. Does anyone know why would we see negative revenue in Analytics?

 

Thank you for your answers.

Re: Negative revenue in analytics

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Petra,
Negative revenue occurs due to reverse an Ecommerce transaction. To know more please check below post.

https://support.google.com/analytics/answer/1037443?hl=en

https://www.optimizesmart.com/reverse-ecommerce-transaction-google-analytics/

Thanks