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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Model comparison tool - data not accurate

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# 1
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Using the model comparison tool, what is preventing the conversion value from showing? Also within acquisition > channels the conversions is showing 1 for facebook with a value of £167. Lastly why is facebook showing as two different sources? (I understand the mobile source)

 

I'm confused as I'd like to use the first and last interaction data but not convinced it's correct!

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Model comparison tool - data not accurate

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# 2
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