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Mobile App User Acquisition from custom source

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# 1
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I want to track the installations of my app from different campaigns. I want to use the Acquisitions reports in GA.  


When I set up the Mobile App Postbacks in Google Analytics I can only add a link to one of the ad networks:


postbacks sources.PNG



But I don't advertise my app on these networks. I have number of articles on different sites and I have to know how many installations I've got from the articles.


How can I track the user acquisitions from a custom source, not an ad network?

Re: Mobile App User Acquisition from custom source

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# 2
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@Olga V



you need to use URL Builder to want to track how people get to your App Page i Google Play.

You see data in Instal App after you set up segment to medium=referral