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Measure conversion by entrance path and event

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello Google Analytics Gurus!

 

I have a problem in finding a way to measure conversion of traffic aquired by our blog. In fact, I don't event know how to construct the question so it was impossible for me to find any solution in Google and I've decided to describe my case here.

 

We would like to measure convertions of the traffic generated by the blog. The "funnel" (I am not sure if I'm using this word right) would look like this:

user enters a blog page (article) -> clicks on CTA button/banner and gets to the commercial part of our website -> clicks on button which triggers an event

 

I've found a solution how to track such a "funnel" if there was any "thank you" page after pushing the button which triggers an event but after the click there are some AJAX script which switch the page content dynamically client-side.

 

Is there any way to measure convertion in a "funnel" of mixed actions ("landing pages" and "events")? It's not important for us how many pages a user needed to see to finally convert and trigger the GA-event. The most important part is how many users who enter the blog first - finally convert.

Thanks for any advice in advance.

1 Expert replyverified_user

Re: Measure conversion by entrance path and event

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭
I think I've found something I needed (as we measure the users who move between blog and commercial pages by events) - Events Flow: http://take.ms/E0JEb especially it's possible to analyze segmented data.
Nevertheless, it's a pity that this data is unreachable via Google Analytics API Smiley Sad I would like to use it in our custom reports.

Re: Measure conversion by entrance path and event

[ Edited ]
Top Contributor
# 3
Top Contributor

Hi Hubert,

Best practice if you want to use the internal-campaign information with conversion data throughout custom reports (and you aren't using enhanced e-commerce tracking) is to set a session-scoped custom dimension ("banner clicked").

Christoph

[1] https://support.google.com/analytics/answer/2709829?hl=en

Re: Measure conversion by entrance path and event

Top Contributor
# 4
Top Contributor
Short addition in this regard: You also may use the e-commerce tracking approach without any store - see here [1], published yesterday.

[1] https://www.clickinsight.ca/about/blog/tracking-on-site-promotions