AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Analytics
4.4K members online now
4.4K members online now
Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
Guide Me
star_border
Reply

MCF Goal Completions ≠ Goal Completions in API

[ Edited ]
Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi! Please see this table, showing two reports fetched from the API:

 

Screen Shot 2017-05-04 at 11.20.08 AM.png

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Note how different the results are! They are not a little bit off; they are totally different! Look at Direct and Organic Search in particular...

 

I am hoping to be able to stitch together MCF data with regular conversion data to include other dimensions such as campaign name, sessions, etc., but this was totally unexpected.

MCF Goal Completions ≠ Goal Completions in API

Follower ✭ ✭ ☆
# 2
Follower ✭ ✭ ☆

PS - It's not shown here, but the totals are actually the same; the mix is just way different from channel grouping to mcf channel grouping (last interaction conversions vs. goal completions all goals).