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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Low conversion rate but high traffic - is Google ads worth it?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I get one conversion a month from Google Adwords, but over 40 conversions a month from web searches. I would discontinue Adwords, but it increases my website hits a lot. Is Google ads worth the $1500 a month I'm paying?

 

Re: Low conversion rate but high traffic - is Google ads worth it?

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭
Hi Bruce,

Google AdWords is not for every industry and in some cases it is not worth the cost. However, if you are getting organic traffic conversions then it may just be that your audience does not think your ads are as relevant as your organic ads. Maybe try to tighten up your targeting. Take a look into your organic traffic and see which organic keywords are converting and then create campaigns around those same converting keywords.