AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Analytics
4.2K members online now
4.2K members online now
Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
Guide Me
star_border
Reply

Losing visitors on Goal Funnel step to the same URL in the step?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I've got a simple 3-step goal set up and when viewing the funnel, I see that users are dropping out of step 2 and going to a page that is the exact same as the URL defined in step 2.  My initial assumption is that this is the result of a refresh (which can happen a number of ways in the cart).  Is there a way keep those individuals from dropping out of the funnel at that point?  Screen shots of setup below.  Any assistance is greatly appreciated!

 

Screen Shot 2016-04-20 at 4.15.46 PM.jpgScreen Shot 2016-04-20 at 4.16.10 PM.jpg

Re: Losing visitors on Goal Funnel step to the same URL in the step?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi,
Strange behaviour!

Suggestion: There is no need of 3rd step in the funnel report as your Goal and 3rd Step matching.

Ideally for Goals, Visits/Unique Page view will be considered, so page refresh won't come into the picture at all.

As said strange behaviour, you need to analyse the website how is this page appearing in the funnel.

Check the visitor flow starting from 'Cart' screen to check the exact behaviour at One-Step Checkout step.

Sam

Re: Losing visitors on Goal Funnel step to the same URL in the step?

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
We've also experienced this, I made some research and talked to some specialists, and the explanation is that, if the user reloads the page (sometimes in checkout, when the user has to complete a form, if there are errors and the form it's not sent, the page reloads), you will see an exit.
You can either ignore those exits, because, if the user continues, you will still have him counted in the next steps.
If you really want to have a very clean and accurate funnel, than there are some hacks you could do, for example have the developers change the URL path or send a virtual pageview when the page is reloaded so that you can see that reloaded pageview separately.