Analytics
4.8K members online now
4.8K members online now
Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
Guide Me
star_border
Reply

LinkedIn campaigns - goal tracking for sign up using LinkedIn profile

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am running advertising campaigns on LinkedIn and my website allows sign up using email account OR authorising a LinkedIn user account to complete registration. I have added the utm parameters on the target URLs of the ad all set to capture goals on Google Analytics as linkedin/cpc. Here is the issue I am facing. If a user clicks on the LinkedIn ad and signs up using their LinkedIn account, google analytics captures it as a linkedin/referral and not a linkedin/cpc goal. That combines the number of organic users as well as the ones acquired using LinkedIn ads. Is there a way to ensure I can explicitly capture the number of sign ups through a LinkedIn ad where he/she authorises their LinkedIn account for the website?

1 Expert replyverified_user

Re: LinkedIn campaigns - goal tracking for sign up using LinkedIn profile

Top Contributor
# 2
Top Contributor
Hi Yati,

one of the ways is to override the referral information once the user returns to the site from auth. In GA this can be done by:
1. Setting the Document referrer to some self page https://developers.google.com/analytics/devguides/collection/analyticsjs/field-reference#referrer
2. Set the campaign parameters to ''
https://developers.google.com/analytics/devguides/collection/analyticsjs/field-reference#campaignSou...

Kind regards,
Zorin
Web analyst @ escapestudio.net