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Last click conversion value doesn't match the revenue per source / medium

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# 1
Visitor ✭ ✭ ✭

When I look into e-commerce reports (go to "overview" > "top revenue sources" > "Source / Medium"), I see the revenu per Source / Medium. 

For ex. Google / cpc gives me a return of €10.000.

 

When I look into my assisted conversions, the same Google / cpc gives me a last click or direct conversion value of €8.000. 

 

How do I compare these 2 measures? What is the difference between those? 

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Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Stijn V
April 2016

Re: Last click conversion value doesn't match the revenue per source / medium

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# 2
Explorer ✭ ✭ ☆
Hi Stijn,
Assisted conversion value in Multichannel funnel won't match the revenue in source / medium or other reports because -

- MultiChannel funnel data lags by up to 2 days.
- Multi-Channel Funnels reports have a 30-day default lookback window on conversions, whereas the others reports such as > Acquistion > Source / medium has 6 months look back window.

There are some other reasons too, which you can see in the below link -
https://support.google.com/analytics/answer/1319312?hl=en&ref_topic=1191164

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Stijn V
April 2016

Re: Last click conversion value doesn't match the revenue per source / medium

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi Stijn,
Assisted conversion value in Multichannel funnel won't match the revenue in source / medium or other reports because -

- MultiChannel funnel data lags by up to 2 days.
- Multi-Channel Funnels reports have a 30-day default lookback window on conversions, whereas the others reports such as > Acquistion > Source / medium has 6 months look back window.

There are some other reasons too, which you can see in the below link -
https://support.google.com/analytics/answer/1319312?hl=en&ref_topic=1191164