AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Analytics
4.2K members online now
4.2K members online now
Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
Guide Me
star_border
Reply

Landing page conversion tracking

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

When doing a content experiment, are conversions that take place on subsequent pages within the user's journey counted as 'conversions' within the experiment, as long as the user began on the experiment landing page, and converted for the selected goal?

 

Or are 'conversions' only those that take place on the experiment landing pages themselves?

 

What about when doing a custom report for landing pages and goal completions? Did the goal completions take place only on the landing page itself, or at any point during visits that began with that landing page?

 

Thanks

1 Expert replyverified_user

Landing page conversion tracking

Rising Star
# 2
Rising Star

Hi Jannike,

 

Any goal conversion (that is selected for the experiment) that happens in session would count.

 

A custom report for landing pages and goal completions would show same.  

 

You can look select your goal from the goal overview report and look at the goal completion location to see if it happens on the landing page or use the Reverse Goal Path Report.

 

If you want to look at your experiment traffic only, just create a segment for it.

 

More on segments here:

 

https://support.google.com/analytics/answer/3124493?hl=en

 

Best,

 

Theo Bennett

Analytics Evangelist at MoreVisibility | Contact Me
Connect on LinkedIn