Keyword conversion path
I have a question. Is it possible to track users who came from Adwords, from a certain keyword how far they made in my goal path in analytics or adwords?
1) User fills in a form at homepage
2) he lands at a page with different url "welcome page"
3) then he clicks upgrade accout and lands on a payment site
4) thank you page after paying
I want to know what types users who used different keywords made to step 2, step 3 and step 4.
Is it possible to track?
Re: Keyword conversion path
Yeah, this is definitely possible.
A good way to accomplish this is by setting up a custom report and a separate goal for each of your funnel steps (or in your words "goal path").
Next thing your need to do is to build a custom report that segments on your AdWord keywords, sessions and each of your funnel steps.
I have written a short article about horizontal funnels in the past:
You can calculate the conversion rate per keyword per funnel step and also calculate drop-off ratios.
It might help you out here.
Best of luck,