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Keyword conversion path

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I have a question. Is it possible to track users who came from Adwords, from a certain keyword how far they made in my goal path in analytics or adwords?

 

Example

 

1) User fills in a form at homepage

2) he lands at a page with different url  "welcome page"

3) then he clicks upgrade accout and lands on a payment site

4) thank you page after paying

 

I want to know what types users who used different keywords made to step 2, step 3 and step 4. 

 

Is it possible to track?

Re: Keyword conversion path

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
Hi Jakub,

Yeah, this is definitely possible.

A good way to accomplish this is by setting up a custom report and a separate goal for each of your funnel steps (or in your words "goal path").

Next thing your need to do is to build a custom report that segments on your AdWord keywords, sessions and each of your funnel steps.

I have written a short article about horizontal funnels in the past:
http://online-metrics.com/google-analytics-funnels/

You can calculate the conversion rate per keyword per funnel step and also calculate drop-off ratios.

It might help you out here.

Best of luck,
Paul