I'd like to compare our ecommerce website's data to our competitors but while I keep hearing that this is a common practice, I can't find my industry's benchmark anywhere. How do I know what's normal for construction material stores?
Look under audience>benchmarking. More information here: https://support.google.com/analytics/answer/6086676?hl=en
You'll never be able to get exact figures from this - nor would I make business decisions purely on the basis of them.
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