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Industry Benchmark

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# 1
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I'd like to compare our ecommerce website's data to our competitors but while I keep hearing that this is a common practice, I can't find my industry's benchmark anywhere.  How do I know what's normal for construction material stores?

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Industry Benchmark

Rising Star
# 2
Rising Star

Look under audience>benchmarking. More information here: https://support.google.com/analytics/answer/6086676?hl=en 

 

You'll never be able to get exact figures from this - nor would I make business decisions purely on the basis of them. 

John Wedderburn, Advertiser Community, Rising Star
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