Import offline conversions in GA
I'm currently running Adwords campaigns that generate onsite conversions via a web to lead form. Then the final conversion is made offline.
In order to be able to attribute offline conversions to Adwords campaigns I considered importing the offline data into adwords, but the web-to-lead form solution doesn't allow to store the gclid into the CRM and make the match between adwords leads and converted leads.
I was wondering if there is a way to import this data in Google Analytics and do the match not based on gclid but on emails. I capture the email in ma event goal and I store it in the goal information in Analytics so I have this data in both Analytics and the CRM. I'm just trying to figure out a way to upload and match the data in GA without doing a vlookup offline.
Thanks for your help.
Re: Import offline conversions in GA
as Ivan said you should store Client Id in any case - it can be useful later on. When the offline conversion happens you can use measurement protocol - data import will not work in that case (data import widens the data set on a hit in most cases).