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How to view MCF (multi channel conversion) "stack" for a specific page?

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# 1
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I have just discovered that gAnalytics attributes the SOURCE as the referring site if the last visit was a REFERRAL link.

That fouls up our rather crude attribution of Sales (we look at the confirmation page after a purchase on our third party shopping cart)

 

I'm hoping that the MCF report might give me the full stack and give a better idea of attribution.

 

I.e if the Source "stack" were:

Medium=Newsletter > Medium=REFERRAL

I'd like to see BOTH for a page and then I can judge if our Newsletter really helped out that sale.

 

so, something like this MCF report, but for a specific page

 

 

 

 

 

1 Expert replyverified_user

How to view MCF (multi channel conversion) "stack" for a specific page?

Rising Star
# 2
Rising Star

Hey Mr. Analogy,

 

Welcome to the bane of analytics; the third party cart... only slightly less hated than the Devil's plague on humanity: the iframe.   Smiley Happy

 

You can't use MCF for a specific page, conversion or transaction.  That said, you can look at all conversions in aggregate or select a specific type to explore and this should help.

 

That said, make sure you add your 3rd party domain to admin>>property>>tracmking info>>referral exclusion list  as this may clear up the issue for you.

 

Best,

 

Theo Bennett

Analytics Evangelist at MoreVisibility | Contact Me
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