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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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How to track links built with UTM on Facebook page?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Dear All,

I notice the bitly url (http://bit.ly/1PqMOM1) of a post on a Facebook page is generated from Google URL Builder.

Below are the steps I took to achieve the same but unsuccessful.

  1. Paste my destination link on Google URL Builder (without logging in to my Google account) to generate the UTM link.
  2. I shorten the UTM link wtih Bitly
  3. I paste the shortened URL on my Facebook page
  4. After waiting for a few days, this campaign does not appear on my GA account even though there is engagement with the followers.

There seems to be a missing step here. How does my GA account know the UTM link I generated belong to me? 

 

Thanks.

 

 

Re: How to track links built with UTM on Facebook page?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hey Deric,

Can you share an example of a link you've been using?

Also, have you clicked the link yourself and checked to see if the campaign is being tracked in Google Analytics?

Ali

Re: How to track links built with UTM on Facebook page?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Ali,

Thanks for your prompt reply.

UTM link:
http://www.vox.com/2015/11/23/9780818/pixar-chart-movies-toy-story-anniversary?utm_source=facebook&u...

Shorten URL:
http://ow.ly/vBZx301ozyN

Yes, I did that. The campaign is not even showing on my GA account. How does my GA account know the UTM link I generated belong to me? Thanks.

Re: How to track links built with UTM on Facebook page?

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆
Hey Deric,

Are you using Hootsuite to publish to Facebook?

Also, UTM links aren't your own personal links - anyone can create UTM links and direct traffic to any website and that data will appear in that site's analytics

Ali

Re: How to track links built with UTM on Facebook page?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Original link:
http://www.vox.com/2015/11/23/9780818/pixar-chart-movies-toy-story-anniversary

I'm testing posting using Hootsuite with owly and bitly.

I generated the UTM link myself. Vox.com is not my website. I'm sharing 3rd party's articles on my Facebook page and I want to track how many of my followers click on the UTM link.

I think I understand now. I can only use GA if the website belongs to me and embedded with the GA code. If the website don't belong to me, I can only track using owly or bitly? Thanks.

Re: How to track links built with UTM on Facebook page?

Explorer ✭ ✭ ☆
# 6
Explorer ✭ ✭ ☆
Hi Deric,

Oh! Well you can only track UTM performance from a site you own - you can't use it like you can short links where the visitor data is publicly visible.

You can only track with owly or bitly yes.

Ali