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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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How to track external websites that generate traffic to my web ?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone!

 

I'm trying to figure out how to track traffic and conversions generated by external pages.

 

One of the external sites:https://www.dimmi.com.au/restaurant/allure-on-currumbin

 

I need to track conversion and traffic that this site is generating for us, how can I do this? We already installed the pixel on that page but we don't see any data coming in.

 

Same thing happens with Facebook.

 

We need to track the traffic and conversions that this channel is generating, but I can't see any data. How can I track this?

 

Hope to hear from you soon. 

 

Thanks a lot for your help!

 

 

How to track external websites that generate traffic to my web ?

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

Hi @Brendon S,

 

Usually traffic from the external sites you can see in Referral report (Acquisition -> All Traffic - >Referrals) There is a quite nice article about it here:

https://megalytic.com/blog/understanding-the-referral-report-in-google-analytics

 

If you place specific links on external websites driving traffic to yours, you want to consider appending links by UTM paramters. Find out more: https://ga-dev-tools.appspot.com/campaign-url-builder/

 

When you do that, you will see data from those links in any report that contains dimensions such as: source, medium, campaign (or other if you specify them in the URL)

 

Hope it helps. Let me know if you have any other questions.

Seb

 

How to track external websites that generate traffic to my web ?

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Sebastian!

 

Thanks for your help.

 

I've created this UTM: http://www.allureoncurrumbin.com.au/?utm_source=dimmi

 

We will install the UTM on this page: https://www.dimmi.com.au/restaurant/allure-on-currumbin

 

Dimmi is a booking site so we are interested in tracking the bookings this site is generating for us... 

 

Which brings up these questions:

 

- Is the UTM tracking the Bookings/conversions that the Dimmi page generates? or it would just track traffic?

- How long would it take to track the data from this page?

 

 

Hope to hear from you soon.

 

And thank you again Smiley Happy

 

How to track external websites that generate traffic to my web ?

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭

hi @Brendon S,

 

Usually I add "medium" and "campaign" as well (those dimensions are used quite often in reports so it's good to have meaningful data instead of "none") 

http://www.allureoncurrumbin.com.au/?utm_source=dimmi&utm_campaign=example&utm_medium=example

 

"Dimmi is a booking site so we are interested in tracking the bookings this site is generating for us..."

so you want to see how much traffic is generated by Dimmi from particular link - that's exactly where UTM parameters comes to play

 

"- Is the UTM tracking the Bookings/conversions that the Dimmi page generates? or it would just track traffic?"

 

It is both - depends on what report you are looking at. 

 

For example if you go to "Acquisition" > "All traffic" > "Source / Medium" you will have details about: Sessinos, Bounce Rate, E-commerce Conversions Rate, Transactino, Revenue, etc 

 

"- How long would it take to track the data from this page?"

 

Tracking starts as soon as you place tagged (appended by UTM parameters) link on "Dimmy". In GA you can see data within 24hours, but usually take much less (also depends what version of GA you have - if it's premium you can see data almost straight away)

 

Seb