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How to track a split test Email campaign

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

So, working as an email marketeer, I'm sending a lot of date/time AB split tests. They are very valuable to us telling us which send has the highest open rate. And now we'd like to go a step further, and track the result of each split in Google Analytics (we do a 50 50 split, one send in the morning and one evening send)

At first I tried adding a time stamp to the utm_campaign attribute.
So, the morning and evening send would be called:

171-25-TH-DK-TEST-8
171-25-TH-DK-TEST-19

with 8 and 19 representing the hour of the day the campaign was sent.
But then I realised that the utm_source, utm_medium, utm_content and utm_campaign attributes are system set to the URL of all my links. This means that the utm_campaign attribute is set twice, and that the system set utm_campaign is set last (so the value of my modified utm_campaign attribute is never stored).

This was how my URL ended up looking like:

https://dk.bonaparteshop.com/?utm_campaign=171-25-TH-DK-TEST-8&utm_source=ExactTarget&utm_medium=email&utm_content=%%%3dredirectto(%40utm)%3d%%&utm_campaign=171-25-TH-TEST-AB-split


As we're sending millions of emails each week, I really can't change the system set attributes.
But I'd still like to be able to track my split tests individually in Analytics, and I'm able to add some kind of time to make each split test send recognizable.

Any idea how I can use some of the setup described above to track each send of the split test in Google Analytics?
Thank you

 
1 Expert replyverified_user

How to track a split test Email campaign

[ Edited ]
Rising Star
# 2
Rising Star

You can use utm_id as an additional parameter to store the above timestamp values.

 

https://developers.google.com/analytics/devguides/collection/analyticsjs/field-reference#campaignId

Re: How to track a split test Email campaign

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you, have tried it Man Happy
This is what my URL looks like now:

https://dk.bonaparteshop.com/?utm_id=171-25-TH-DK-TEST-1&utm_source=ExactTarget&utm_medium=email&utm_content=%%%3dredirectto(%40utm)%3d%%&utm_campaign=171-25-TH-TEST-AB-split


Now I'm just waiting for my many clicks to be registrered in Google Analytics.
Should I be able to search for and find them, like I'm used to for utm_campaign attributes in Acquisition/All campaigns?

How to track a split test Email campaign

[ Edited ]
Rising Star
# 4
Rising Star

See if you can see it in Campaign.