How to set a conversion funnel
Hello, we'd like to measure conversion from one event to the another event on our website. It's possible the user will view multiple pages before reaching the goal. How do we set up a funnel to measure that conversion? Thanks.
How to set a conversion funnel[ Edited ]
February 2017 - last edited February 2017
You can set up funnels only for destination type goals, not for events goals. However, sometimes a certain event also corresponds uniquely to viewing a specific page. For example, some may send an event when a transaction is made, but (usually) you also have an order confirmation page. In this case you can set up a funnel for reaching the confirmation page. But if this is not the case in your situation, you can set up a virtual pageview when the event of interest is triggered and then you can set up a funnel where you consider the virtual pageview as the destination.