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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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How to determine how many conversions from FB ads were from NEW customers ?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All!

 

I'm trying to calculate my CAC (cost to acquire a new customer) and am having trouble finding the relevant data in GA. We are marketing solely via FB ads. While I can see in GA the number of conversions from a specific social channel, I can't figure out how to segregate that data out between EXISTING customers and NEW customers.

 

I need to know how many conversions from FB ads were from NEW customers.

 

Can someone please help?

THANKS!

Cassy

How to determine how many conversions from FB ads were from NEW customers ?

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hi Cassandra,

 

You can create a segment with the advanced condition: "User Type" matches "New Visitor" and acquisition channel as facebook.

 

Regards,