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How to Identify Individual transaction of a specific campaign in GA

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

So, the issue is. We are running campaigns for emails and browser notification and for that we are using specific UTM's to identify the campaigns in Google Analytics.

 

But, the issue is that The transaction value that is represented in GA is a cumulative data 

The consumer made 4 transactions from email, and We want to track them separately.

example

1. TranX - 400 USD

2. TranX - 200 USD 

and similar

1 Expert replyverified_user

How to Identify Individual transaction of a specific campaign in GA

Rising Star
# 2
Rising Star

Hey War Lord,

 

I'm not sure what you are asking.  You can pull in a secondary dimension in the transaction reports or create a segment for the campaign in question and then see each transaction.  Would that be sufficient?

 

Secondary Dimensions:

 

https://support.google.com/analytics/answer/6175970?hl=en

 

Segmentation:

 

https://support.google.com/analytics/answer/3123951?hl=en

 

Best,

 

Theo Bennett

Analytics Evangelist at MoreVisibility | Contact Me
Connect on LinkedIn

How to Identify Individual transaction of a specific campaign in GA

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

My question was 

Suppose for last month Google Analytics is showing that I made 4 sales from email and the total worth is 4000 USD.

 

I want to know the individual.

Like the 1st transaction is made on which date and how much 

2nd Transaction Date and Transaction value and so on

Re: How to Identify Individual transaction of a specific campaign in GA

Rising Star
# 4
Rising Star
Hey War Lord,

Either method should work fine. Either the secondary dimension on the
transaction report; or my preferred method, just create a segment for the
campaign in question and look at tge transactions.

Best,

Theo Bennett
Analytics Evangelist at MoreVisibility | Contact Me
Connect on LinkedIn

How to Identify Individual transaction of a specific campaign in GA

Rising Star
# 5
Rising Star

War Lord,

 

Just to be clear, once you get to the transaction report, when segmented, you'll have all of the transactions tied to that campaign.   You can then drill into each to see when it was done.  I also have this custom report I use which does the same without drilldown

 

https://analytics.google.com/analytics/web/template?uid=YcNsM6clQ6GJkzaJp1YDVg

 

or this one that also adds in source/medium

 

https://analytics.google.com/analytics/web/template?uid=xawXCiiMT-aL9s-XZ1E4Lg

 

 

 

Hope that helps!

 

Best,

 

Theo Bennett

 

Analytics Evangelist at MoreVisibility | Contact Me
Connect on LinkedIn