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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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How long does a customer have to convert for it to attributed to a referee?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,

 

I know with Adwords, I have set a 30 day window for customers to convert, so if someone clicks on my ad on the 15th of November, and purchases on 1st December, the conversion will show on Novembers conversions.

 

I want to know, if someone is referred to my website from another, and doesn't make a purchase straight away, but chooses to purchase in two weeks time, will this be attributed to the original referee and, if so, how long does a customer have until it's just categorised as 'Direct'?

 

Thanks for your help,

 

Best Regards,

 

Mike.

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Marked as Best Answer.
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Accepted by topic author Michael R
November 2016

Re: How long does a customer have to convert for it to attributed to a referee?

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi Mike,

 

The AdWords conversion tracking code uses a Third-Party cookie but Google Analytics use First-party cookie.

 

Examples:

 

1) referralwebsite.com (has a link to your website) -> yourwebsite.com = conversion will be attributed to referralwebsite.com in your Google Analytics regular reports.

 

2) 1) referralwebsite.com (has a link to your website) -> yourwebsite.com -> AdWords -> yourwebsite.com = conversion will be attributed to AdWords in your Google Analytics regular reports.

 

3) AdWords -> yourwebsite.com -> referralwebsite.com (has a link to your website) -> yourwebsite.com = conversion will be attributed to referralwebsite.com in your Google Analytics regular reports.

 

4) AdWords -> yourwebsite.com -> referralwebsite.com (has a link to your website) -> yourwebsite.com -> direct -> yourwebsite.com  = conversion will be attributed to referralwebsite.com in your Google Analytics regular reports.

 

Analytics uses the Last Non-Direct Click by default when attributing conversion value in non-Multi-Channel Funnels reports. The Last Non-Direct Click model ignores direct traffic and attributes 100% of the conversion value to the last channel that the customer clicked through from before buying or converting. 

 

You should also take a look at the conversion paths and Model Comparison Tool in Google Analytics as well because there you'll get even more insights. Here you can read more about that: https://support.google.com/analytics/answer/1662518?hl=en

 

By default campaign timeout is 6 months in Google Analytics. You can change it if you want (it depends on your business). Here you can read why it's not always a good idea to change it.

 

Examples:

 

1) referralwebsite.com (has a link to your website) -> yourwebsite.com -> direct [7 months later] -> yourwebsite.com  = conversion will be attributed to direct / none in your Google Analytics regular reports.

 

2) referralwebsite.com (has a link to your website) -> yourwebsite.com -> direct [5 months later] -> yourwebsite.com  = conversion will be attributed to yourwebsite.com in your Google Analytics regular reports.

 

Hope this helps. Let us know if you have any further questions.

Taavi

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Michael R
November 2016

Re: How long does a customer have to convert for it to attributed to a referee?

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi Mike,

 

The AdWords conversion tracking code uses a Third-Party cookie but Google Analytics use First-party cookie.

 

Examples:

 

1) referralwebsite.com (has a link to your website) -> yourwebsite.com = conversion will be attributed to referralwebsite.com in your Google Analytics regular reports.

 

2) 1) referralwebsite.com (has a link to your website) -> yourwebsite.com -> AdWords -> yourwebsite.com = conversion will be attributed to AdWords in your Google Analytics regular reports.

 

3) AdWords -> yourwebsite.com -> referralwebsite.com (has a link to your website) -> yourwebsite.com = conversion will be attributed to referralwebsite.com in your Google Analytics regular reports.

 

4) AdWords -> yourwebsite.com -> referralwebsite.com (has a link to your website) -> yourwebsite.com -> direct -> yourwebsite.com  = conversion will be attributed to referralwebsite.com in your Google Analytics regular reports.

 

Analytics uses the Last Non-Direct Click by default when attributing conversion value in non-Multi-Channel Funnels reports. The Last Non-Direct Click model ignores direct traffic and attributes 100% of the conversion value to the last channel that the customer clicked through from before buying or converting. 

 

You should also take a look at the conversion paths and Model Comparison Tool in Google Analytics as well because there you'll get even more insights. Here you can read more about that: https://support.google.com/analytics/answer/1662518?hl=en

 

By default campaign timeout is 6 months in Google Analytics. You can change it if you want (it depends on your business). Here you can read why it's not always a good idea to change it.

 

Examples:

 

1) referralwebsite.com (has a link to your website) -> yourwebsite.com -> direct [7 months later] -> yourwebsite.com  = conversion will be attributed to direct / none in your Google Analytics regular reports.

 

2) referralwebsite.com (has a link to your website) -> yourwebsite.com -> direct [5 months later] -> yourwebsite.com  = conversion will be attributed to yourwebsite.com in your Google Analytics regular reports.

 

Hope this helps. Let us know if you have any further questions.

Taavi