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How is Conversion Rate calculated?

ACG
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# 1
ACG
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Hello,

Another existential question from me I'm afraid... I've been trying to understand this for a while but I haven't got an answer yet so I thought I'd ask. By the way I've read Christopher's thread from February.

I don't understand how CR is calculated: Google Analytics says is the percentage of visits that completed a goal. 

In September I had 1,283,666 sessions, 355 completions for Goal 1 and my CR for Goal 1 is 0.05%. The way I first understood it is 0.05% of 1,833,666 sessions have converted but this number doesn't match with 355 completions. 

Then I thought I'd take into consideration my Bounce Rate for that month (42.55%) but that doesn't add up either. 

I've created a custom report with dimension goal completion location and metrics Goal 1 Completions, goal 1 CR and sessions and what I get is the following:
355 completions
0.05 CR
650,542 sessions (50.68% of total sessions 1,283,666) but how do I get this number of sessions? 

If anyone could through some light into this I'd be very grateful.

Thanks and Regards, Alexandra

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Accepted by topic author ACG
November 2016

Re: How is Conversion Rate calculated?

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# 2
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Hi!

 

Let's make it clear Smiley Happy

 

I have an example right for you:

SVBDN8

 

Sessions * Goal 1 Conversion Rate = Goal 1 Completions

10421 * 0.0005 = 5.2105

 

To get a number from 0.05% we need  0.05 / 100 = 0.0005

 

You can see that GA doesn't have the exact number. It's normal

 

Sergey

 

 

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Marked as Best Answer.
Solution
Accepted by topic author ACG
November 2016

Re: How is Conversion Rate calculated?

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# 2
Follower ✭ ✭ ✭

Hi!

 

Let's make it clear Smiley Happy

 

I have an example right for you:

SVBDN8

 

Sessions * Goal 1 Conversion Rate = Goal 1 Completions

10421 * 0.0005 = 5.2105

 

To get a number from 0.05% we need  0.05 / 100 = 0.0005

 

You can see that GA doesn't have the exact number. It's normal

 

Sergey

 

 

How is Conversion Rate calculated?

ACG
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# 3
ACG
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Thanks sergey_b113,

 

That makes sense. Really appreciated, especially the link you shared.

 

Best Regards, A.