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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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How have you structured your conversion tracking in GTM/GA?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

In GTM, I am creating an event goal and its structured like this:

 

Tag Name: "GA - Event - Email Subscription"

Category: Email Subscription

Action: subscribed

Label: Page Url

Custom Dimension: Banner | Sidebar Widget | Popup (which is the placement)

 

How is everyone else doing it?

1 Expert replyverified_user

Re: How have you structured your conversion tracking in GTM/GA?

Top Contributor
# 2
Top Contributor
Hi Chris,

basically, that's totally up to you and your team how to best structure your naming - you might take a look at [1], however, where some naming conventions for GTM are presented.

Christoph

[1] http://www.lunametrics.com/blog/2016/04/18/google-tag-manager-naming-strategies-organize-container/