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How do we track the true referring URL of EventBrite orders?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

We are using EventBrite for ticket sales.

 

We want to know the true referring URL of ticket sales.

 

Here is an example of our traffic/sales flow:

 

Twitter/Tweet > Our Event Website > EventBrite Order Page > Order Success

 

In the above example, the true referring URL is Twitter.

 

We are currently utilizing the following functions/features:

 

  • Cross domain tracking is set up
  • Goal is set up
  • Ecommerce tracking is turned on
  • Tracking pixel feature of EventBrite is turned on (order IDs are being recorded in Google Analytics)

 

Questions:

 

1. Which of the above features are necessary to determine the true referring URL of sales?

2. Where in Google Analytics can we see true referring URLs?

 

 

Many thanks for your help!

1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by topic author Webstar M
August 2016

Re: How do we track the true referring URL of EventBrite orders?

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi,

 

1. Have you used the same Tracking ID (tracking code) on both websites? I guess you have done it if you have set up cross-domain tracking properly.

 

Here you can read more about it: https://support.google.com/analytics/answer/1034342?hl=en

 

2. Have you added both domains (yourdomain.com and eventbrite.com or eventbrite.co.uk) to your referral exclusion list?

Make sure you've done it because otherwise, cross-domain tracking will not work properly.

 

Here you can read more about it:

1) https://support.google.com/analytics/answer/2795830?hl=en

2) https://www.en.advertisercommunity.com/t5/Referral-Spam-Traffic/Referral-exclusion-not-working/m-p/5...

 

If cross-domain tracking works properly, you'll be able to see the true URL referral path as well in Google Analytics. (Acquisition -> All traffic -> Source / Medium -> Referral path (secondary dimension)

 

Hope this helps. Let us know how it goes.

Taavi

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Webstar M
August 2016

Re: How do we track the true referring URL of EventBrite orders?

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi,

 

1. Have you used the same Tracking ID (tracking code) on both websites? I guess you have done it if you have set up cross-domain tracking properly.

 

Here you can read more about it: https://support.google.com/analytics/answer/1034342?hl=en

 

2. Have you added both domains (yourdomain.com and eventbrite.com or eventbrite.co.uk) to your referral exclusion list?

Make sure you've done it because otherwise, cross-domain tracking will not work properly.

 

Here you can read more about it:

1) https://support.google.com/analytics/answer/2795830?hl=en

2) https://www.en.advertisercommunity.com/t5/Referral-Spam-Traffic/Referral-exclusion-not-working/m-p/5...

 

If cross-domain tracking works properly, you'll be able to see the true URL referral path as well in Google Analytics. (Acquisition -> All traffic -> Source / Medium -> Referral path (secondary dimension)

 

Hope this helps. Let us know how it goes.

Taavi

Re: How do we track the true referring URL of EventBrite orders?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

For some reason my previous reply did not post.

 

Thank you for your reply Taavi.

 

A few more questions:

 

1. Is the Source/Medium report tied directly to Ecommerce Tracking feature of Google Analytics?

2. Is the QUANTITY column in Source/Medium report tied directly to TRANSACTION ID column in the report "Ecommerce > Sales Performance"?

3. The QUANTITY recorded does not match with our EventBrite account and some orders are even missing - here's a 2-day comparison of Order/Transaction IDs:

 

EventBriteGoogle Analytics
539550657539550657
539549715 x2539549715
539517441539517441
539455208539455208
539439417539439417 x2
539432953539432953
539381137539381137
539379225 x2539379225
539374737539374737
539342025539342025
  
539312236 x2539312236
539311417 x2539311417
539309341 x2539309341
539184199 x2539184199
539151771539151771
539150890539150890
539134743 
539128432 x2539128432
539084522539084522
539069488 x2 

Re: How do we track the true referring URL of EventBrite orders?

[ Edited ]
Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭

Hi,

 

Great to hear from you.

 

1. Is the Source/Medium report tied directly to Ecommerce Tracking feature of Google Analytics?

 

Yes, it is. You're able to analyze e-commerce transactions and source/medium by using the same report. Actually, I always recommend using custom reports instead of basic regular reports. Here's the one that I created for you: https://analytics.google.com/analytics/web/template?uid=E6E3GoYhRL6iFeP_A4_Kzg

 

You can customize it as well if you want.

 

 

2. Is the QUANTITY column in Source/Medium report tied directly to TRANSACTION ID column in the report "Ecommerce > Sales Performance"?

 

Yes, check the custom report that I mentioned above.

 

3. The QUANTITY recorded does not match with our EventBrite account and some orders are even missing - here's a 2-day comparison of Order/Transaction IDs.

 

It's the indication that your e-commerce is not implemented properly. 

 

If you have Transaction IDs that have multiple transactions, then you’re either

1) sending in duplicate transactions

2) reusing transaction IDs

 

Both of which should be corrected. You can use this custom report to figure out duplicated transactions: https://www.google.com/analytics/web/template?uid=DiBNq8RfRi2Qh8na80jo2A

 

Recommend reading this article to learn how to fix this problem: http://www.lunametrics.com/blog/2014/07/07/duplicate-transactions/

 

Hope this helps. Let me know if you have any further questions.

Taavi

Re: How do we track the true referring URL of EventBrite orders?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thank you very much, Taavi.

 

Do you recommend that we keep using the "Goals" feature for the purpose of sale/conversion tracking or can we go ahead and remove it?

 

Re: How do we track the true referring URL of EventBrite orders?

Participant ✭ ✭ ✭
# 6
Participant ✭ ✭ ✭
Hi,

If you don't want to track any other micro conversions, it's not needed (if ecommerce transactions are working properly).

There is a difference between Google Analytics transactions and goals.

1. Goals fire once per session per goal. A user can trigger twenty goals in a session but each goal will only be captured once.
2. Transactions can fire many times per session. That's why e-commerce websites use transactions.

Hope this helps.
Taavi

Re: How do we track the true referring URL of EventBrite orders?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

We're seeing a lot of data discrepancy.

 

1. In the Ecommerce > Sales Performance report it lists 31 Transaction IDs, two of which are a quantity of 2 (all others are 1 qty.)

 

2. In the Acquisition > Source/Medium report it's displaying 86 in the Transactions column

 

3. We are now also being told by EventBrite to look at the Behaviour > Events reports

 

We are confused.

 

 

Re: How do we track the true referring URL of EventBrite orders?

Participant ✭ ✭ ✭
# 8
Participant ✭ ✭ ✭
Hi,

You should try to use Google Tag Assistant extension. It's a great tool that helps you debug you e-commerce implementation and figure out what might be wrong.

You can get it here: https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk

Here you can find a great Google official tutorial: https://www.youtube.com/watch?v=_7zoJR6uq2g

Here you can find a great explanation how to do that: https://support.google.com/analytics/answer/2938246?hl=en

Let's be honest, e-commerce setup and debugging is not easy at all.

Hope this helps. Let me know how it goes.
Taavi