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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Help needed - web sales conversion tracking

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# 1
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Good day,

 

 

I am looking to use Google Analytics to set up e-Commerce tracking for my organization's membership sales conversions.  The transactions are made via my organization's new website.  We would like to measure how effective the website is at converting traffic into new and returning memberships.

 

Specifically I would like data on the number/ratio of people landing on our pages that proceed to the order form and then click the button to complete a sale.

 

I am including a link to the membership application area of the website give you a visual.  Note there are five steps to complete the transaction. 

 

https://www.federalretirees.ca/en/Membership-Wizard/Select-Membership

 

Any help to set up this tracking would be most appreciated. 

Thank you so much for your time.

 

Greg

glister@federalretirees.ca

 

Re: Help needed - web sales conversion tracking

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭
Hi, Greg.

If you want to track checkout process on your site by e-Commerce tracking, you can implement Enhanced e-Commerce (https://goo.gl/BfjmhA) plug-in for analytics.js. It would be helpful for you to use example of implementation (https://goo.gl/ZG8eRs).

Also you have to track transactions (clicks the button to complete a sale). To achieve this goal you should implement another part of Enhanced e-Commerce data tracking: https://goo.gl/1wUHRZ . Example of implementation: https://goo.gl/1wUHRZ

Hope this helps.