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Help With Creating a Custom Attribution Model

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I have spent some time trying to figure this out, but not sure what the right approach is.  I want to combine two attribution models by creating a custom model.  The two that I want to combine are the Last Non-Direct Click Model and the Linear Model.  Essentially I want to create a model that will show me the Last Non-Direct Click Linear, where everything will get credited equally and will ignore direct traffic.  

 

Thanks,

Tan

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Help With Creating a Custom Attribution Model

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# 2
Rising Star

Hi Tan,

 

Have you tried  Admin>>View>>attribution models and create a new one; use linear as your base, apply custom credit rules and exclude medium none?

 

Best,

 

Theo Bennett

Analytics Evangelist at MoreVisibility | Contact Me
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