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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Help:Difference between order coupon code and product coupon code Enhanced ecommerce

Explorer ✭ ✭ ✭
# 1
Explorer ✭ ✭ ✭

Hello All,

What is the difference between order coupon code and product coupon code Enhanced ecommerce?

 

In case of order coupon code we can see how any offline promotion/coupon code is performing in terms of an overall order.Suppose i have promoted an offline coupon code campaign which tells if user order over a certain amount he will get x% off. Then order coupon is useful how this promotion is working?

 

In case of product coupon code we can see how any offline promotion/coupon code is performing in terms of a product.Suppose i have promoted an offline coupon code campaign which tells if user order  a certain product he will get x% off. Then product coupon is useful how this promotion is working?

 

I think order coupon is more useful to track over ll performance

am i right?

 

 

1 Expert replyverified_user

Help:Difference between order coupon code and product coupon code Enhanced ecommerce

Top Contributor
# 2
Top Contributor

In terms of overall performance any will fit. Though in some particular cases you may want to track product specific vs. transaction specific discounts. This also has to do with scope where each type serves in the respective scope product vs trans thus offering more granularity.

 

Hope it makes senseSmiley Happy

 

Kind regards,

Zorin

Web analyst @ escapestudio.net