Analytics
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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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HELP: Tag Manager Events to Analytics Goal how-to

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone,

I am new to Tag Manaber (TM) and a little less new to GA.  I have setup TM tags to fire when visitors subscribe to our newsletter.  I would like to use that event as a goal in GA but I can't find any instructions on how to set that up.  Currently I see the events under "behaviour" and they are being registered.

Any help is appreciated!

Re: HELP: Tag Manager Events to Analytics Goal how-to

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
Hi,

From you account go to Admin > View > Goals and then add a + New Goal.

1 Goal setup > Choose Custom click Continue
2 Goal description > Fill the Name and then choose Event click Continue
3 Goal details > Fill in the Category/Action/Label and then click Verify this Goal to check if you set-up is correct and click Save

Re: HELP: Tag Manager Events to Analytics Goal how-to

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi,
Should the values for Category, Action, Label match my GTM tag?

Re: HELP: Tag Manager Events to Analytics Goal how-to

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭
Yep they should match with the GTM tag.