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Google Tag Manager Success/Thank You Page Visits - Magento Google Tag Manager Integration

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# 1
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I've installed Google Tag Manager through Magento Google Tag Manager Integration Extension in my Magento Ecommerce Website 72 hours ago.

My Product Purchase Confirmation Thank You/Success Page URL Example: http://www.(website domain name).com/checkout/onepage/success/

But, I'm seeing in my Google Universal Analytics reporting (Page Views) there's no page views/visits tracked for the above URL, while there should be 7 page views as I've got 7 sales from last 24 hours (means there're 7 unique page visits in the Success Page URL).

 

The page views are counted only upto My Cart page: http://www.(website domain name).com/checkout/cart/

 

- What's the problem? Please help to understand

 

 

 

 

 

1 Expert replyverified_user

Google Tag Manager Success/Thank You Page Visits - Magento Google Tag Manager Integration

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# 2
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Hey Arnav, 

 

I'm not familiar with Magento but here are a few things to check up on: 

 

#1 What are your firing rules for your Analytics tag? Is it "All Pages", have you included including this specific URL as well as a trigger? 

 

#2 Have you tried QAing this by going in the Real-Time data section of Analytics while on /checkout/onepage/success/

 

#3 Is your traffic redirected to an outside payment page? If so you may be creating a new session when the person returns to your success page. Consider using a Referral Exclusion to prevent a new session from being created: https://support.google.com/analytics/answer/2795830?hl=en

 

Let me know if any of these help! 

 - Josh

Joshua, Top Contributor
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Google Tag Manager Success/Thank You Page Visits - Magento Google Tag Manager Integration

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# 3
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Hi Josh,

 

As per your question:

 

#1 What are your firing rules for your Analytics tag? Is it "All Pages", have you included including this specific URL as well as a trigger? 

 

Ans: It's All Pages Views.

 

#2 Have you tried QAing this by going in the Real-Time data section of Analytics while on /checkout/onepage/success/

 

Ans: It's not possible only if I don't do a test purchase as this /checkout/onepage/success/ is only generated after a successful purchase.

 

Though I've QAed other page with Google Tag Managers All Page Views tag and they seems to be ok.

 

#3 Is your traffic redirected to an outside payment page? If so you may be creating a new session when the person returns to your success page. Consider using a Referral Exclusion to prevent a new session from being created: https://support.google.com/analytics/answer/2795830?hl=en

 

Ans: No, it's coming back to same thank you page. For example some one if purchases with Paypal it will come back to the domain thank you page http://www.(website domain name).com/checkout/onepage/success/(may contain other parameters).

 

While I had earlier installed only Google Analytics the Success page views were tracking fine.

Google Tag Manager Success/Thank You Page Visits - Magento Google Tag Manager Integration

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# 4
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If you're sending traffic to an outside, third-party payment processor like PayPal it can trigger a new session. 

 

Try creating a "referral exclusion" of any payment sources like PayPal to see if this does the trick: https://support.google.com/analytics/answer/2795830

 

- Josh 

Joshua, Top Contributor
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