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Google Analytics vs Google Analytics Premium

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# 1
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Does anyone here use Google Analytics Premium vs the free version? I'm wondering if anyone can speak to the differences between the two products and what made you decide to go with the paid version instead of the free version.

 

Thanks for any info!

1 Expert replyverified_user

Re: Google Analytics vs Google Analytics Premium

Top Contributor
# 2
Top Contributor
Hi Kara K,

Here are some helpful resources that give you some idea of the differences:

http://www.cardinalpath.com/why-google-analytics-premium/
http://www.cardinalpath.com/services/google-analytics-premium/
http://www.blastam.com/google-analytics-comparison.aspx

Hope this helps.

Nicky Yuen, Google Analytics Top Contributor
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Re: Google Analytics vs Google Analytics Premium

Visitor ✭ ✭ ✭
# 3
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Nicky, do you use Google Analytics Premium yourself?

Re: Google Analytics vs Google Analytics Premium

Top Contributor
# 4
Top Contributor
I work with many clients that do have Premium. Do you have any specific questions about Premium?
Nicky Yuen, Google Analytics Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.
Find me on: Google+ | LinkedIn

Re: Google Analytics vs Google Analytics Premium

Visitor ✭ ✭ ✭
# 5
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Hi Nicky,

I have a specific question on GA Premium regarding DFP. I've searched for some time, to no avail, to find out what the possiblities offered by the linking of DFP and GAPremium are. I've found quite a lot of information for DCM and DBM but nothing on DFP. Could you by any chance tell me what advantages GAPremium can offer for companies using DFP ?

Thanks a lot !

Re: Google Analytics vs Google Analytics Premium

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Hi Tristan,

I happened upon this thread and thought I'd jump in if you haven't received more information yet. The DFP integration for GA Premium is relatively new. It was developed after the DCM and DBM integrations. It provides an integration of the data in DFP into GA, which can then be used in your analytics or audience targeting. Here's a page on the GA help center on the topic: https://support.google.com/analytics/answer/6183313

I'm happy to discuss further.

Cheers,
Charles