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Google Analytics tracking Facebook clicks .

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# 1
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My Analytics account doesn't seem to be tracking click thrus from Facebook. 


I had my ads set to all platforms, but I believe the Audience Network clicks can be incorrect as they are 'in app' etc.. 


So just on FAcebook. 

We have inserted the UTM urls in Destination/WEbsite URL in Facebook. 


Facebook pixal is installed, not sure if that is connected. 


So I am confused as to what might be the issue? 

Any pointers or help would be great


1 Expert replyverified_user

Google Analytics tracking Facebook clicks .

Rising Star
# 2
Rising Star

Hi Rob,


Validate that your url's are properly coded by doing a test and use either tag assistant or ga debug (both are chrome add ons and can be found in the Chrome store).


One thing that also kills utm tracking is re-directs so make sure the actual final landing page is picking up the parameters and they are still present in the address bar.


Hope that helps.




Theo Bennett

Analytics Evangelist at MoreVisibility | Contact Me
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