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Google Analytics and Website control panel conversion matching Difference

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# 1
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Why there is a difference between website backend and analytics conversion. If backend conversion showing 500 conversions per month but analytics showing 350 conversions per month... What is this and why it is showing this difference?

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Google Analytics and Website control panel conversion matching Difference

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# 2
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Hi Kamran,

 

You will always have some variance as not all transactions will get caught.  That said, the rate you have there is troublesome and should be investigated.  You'll need to audit all your transactions, amounts, quantities and look for errors and also commonalities in the missing transactions to try to find why so many are missing.

 

Best,

 

Theo Bennett

Analytics Evangelist at MoreVisibility | Contact Me
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