Analytics
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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Google Analytics Reporting Higher Revenue than BigCommerce (actual)

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# 1
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My companies Google Analytics is reporting around 10% more revenue than what our site is actually capturing.

 

We've had a few tickets opened with Google but the closest thing to an answer we've gotten is that we offer free shipping so maybe that's the difference. Long story short that doesn't add up.

The closest I've come across is that the number of transactions on GA doesn't match the number of transactions on Big Commerce.