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Google Analytics E-commerce Data is Missing (Only 1 transaction)

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I've got an e-commerce client who asked about a transaction that wasn't tracked.  He's only had three transactions in the past month, and two were accurately reported but I've got no idea why the third one wasn't.  Is there a resource detailing possible reasons for this?  I've looked around and seen one potential answer which involved the customer not staying on the page long enough for the transaction success to be registered and reported. What other factors commonly affect whether the transaction is registered or not?  Any help would be really, really appreciated.  

1 Expert replyverified_user

Re: Google Analytics E-commerce Data is Missing (Only 1 transaction)

Top Contributor
# 2
Top Contributor

It can also happen that there are other javascript resources on the page that delay firing the ecommerce tracking code, the user is using the Google Analytics Opt-out Browser Add-on or they have javascript disabled. There can also be communication issues between the site and the GA servers. I'd say around 5% of missing transactions in GA is acceptable. Hope this helps.

Arnold Majlath, Google Analytics Top Contributor
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