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Goals Metric different in campaign & ad content level

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭


I have the following question:

I am tracking a campaign that I run in facebook with UTMs.

In GA > Acquisiion>Campaigns report I see 20 goal completions on the campaign level which is correctly tracked.

Drilling down to ad content level I only see 9 goal completions.


Any idea why this discrepancy might occur and how can be fixed?

Thank you

1 Expert replyverified_user

Goals Metric different in campaign & ad content level

Rising Star
# 2
Rising Star

Is it possible that utm_content is not populated for some of your posts/ads?  What happens when you pull in a secondary dimensions of ad content from the campaigns report?





Theo Bennett


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