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Learn how to set up goals and Ecommerce tracking, verify accuracy of attribution traffic sources, and discuss funnel visualization, Multi-Channel Funnels, the Goal Flow Report, and Enhanced Ecommerce
 
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Goal tracking exit pages

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

I've got a slightly complicated system, in which people come to my site (www.deathtoflowers.co.uk) but once they hit 'buy' on a product, they get pushed to my Shopify site to make the actual purchase. So, I want to be able to track how many people go to a product landing page and exit via the 'buy' button, which will go to something like http://store.treatpost.com/collections/this-charming-man 

I think I can do that via Goals, but I haven't found a tutorial that comes up with anything except 'This Goal would have a 0% conversion rate based on your data from the past 7 days' which isn't correct. Do I need to get involved in Tag Manager? I'm no expert, so if that's the case I might have to dedicate today to learning it!

My question is:

1) is goal tracking exit pages the right way of measuring this 'move to buy'

2) am I missing something obvious to implement it? I've been following this tutorial

http://www.reinisfischer.com/how-set-event-based-google-analytics-goals-amazon-affiliate-links-track...

Thanks

Susi

1 Expert replyverified_user

Re: Goal tracking exit pages

A T
Participant ✭ ✭ ✭
# 2
A T
Participant ✭ ✭ ✭
Hi,

You need to implement event tracking on buy button.

https://developers.google.com/analytics/devguides/collection/analyticsjs/events

Then you can set goal for event as you have shared in a blog url above.

Best Regards,
GA Guru.

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Re: Goal tracking exit pages

Top Contributor
# 3
Top Contributor
Hi Susi,

I've seen that you are using cross-domain tracking - that's absolutely necessary in your case. However, your tracking is delivered to two different Analytics accounts on the two domains. In order to analyse data across domains you have to assure that the same data pot is used.

Additionally, it's easy to make errors in manual cross-domain implementation. Easiest way for cross domain is setting it up in Google Tag Manager.

You may check your implementation with Google Tag Assistant Recordings [1]

Christoph

[1] https://support.google.com/analytics/topic/6277290?hl=en