Goal Conversions in attribution channel vs. assisted conversion
I have a question I've set up a goal in my google analytics and I noticed that the conversions are drastically different when I look at the source/medium attribution channel vs the assisted Conversion.
Example: on the source medium report GA is stating that for this referral I have 16 last click conversions.
but when I look at the assisted conversion top path, that referral is only given 1 goal conversion. And even when I look under the first interaction analysis and view the last click or direct conversion this referral has no goals
I'm not sure what is wrong or if I'm just not understanding the data correctly?